Technology is rapidly changing the way things are done, from the way food is cooked to what people view on television. Technology has brought with it changes to the business world, stiff competition, effectiveness and efficiency, and automation of production processes. Advertising has not been left behind, technology has replaced the print media, publishing companies and advertising companies are finding it costly using print media and are turning to digital media. The most popular digital platform for advertisement is the LED screen rental. From towns to big cities, LED screens are found in almost every turn, these screens have replaced the billboards and sign boards that once stood in these places. The screens are also found in public places such as hotels, banks, retail and fast food outlets, stadiums, airports and even train stations. These screens have become the most preferred means of advertisement, companies and organizations that are not using these means surely have them in their strategic plans.
LED screens have advantages that make them a preference of many, first they greatly reduce the cost of advertising. Placing an advert in the paper or in television and radio is quite expensive. Organizations will always try to maximize profits, use of LED screens is an efficient but effective way of advertising. The advertisement plays over and over for a long period of time which is cheaper compared to print that needs to be paid for every day the advert is printed.
LED screens provide diversification of advertised content, different products are advertised concurrently. This helps in reducing the boredom associated with looking at a motionless billboard or looking at a still advert in a daily paper. The colorful display of vivid colors, image and animation certainly impresses the audience and creates attention.
LED screens are environmentally friendly, erecting billboards involves cutting down of trees to give way. Unearthing of soil and use of large machinery that pollutes the environment. Print media involves the use of lots of paper that is manufactured from trees. Television and radio advertisement can be loud and cause noise pollution. Led screens are quite, the message is passed by motion and digital words, hence reducing the adverse environmental impact of advertisement.
LED screens are easy to set up and change content compared to print, radio and television. Setting up of LED screens is quite easy, they can be put in congested public places without causing interference. Changing of advertising contents is also achieved with ease. Organizations and advertisement companies need to update their contents to pass new information, and create awareness among its target, this is achieved with ease when using LED screens than any other means.
LED screens are interactive, these screens can be connected to the internet and to social platforms. These Digital monitors can be connected to the web which allows news feeds, feeds from social sites such as twitter and Facebook, currency updates, weather, and traffic updates. The screens also display public opinion, recommendation and critics from the clients. These help the potential clients in decision making and also acts as a useful tool for gathering public views for the organization.